Doug Mayo's Revenue Evolution Journal
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During the Revue Evolution study, you will have an opportunity to take a look at how real businesses grow and develop, using HammerTap market research and Infopia online business management tools.
Entry 1
During my first week of exploring the HammerTap software, I discovered a couple of things that were immediately beneficial. The FeeFinder calculator is an extremely useful tool when formulating strategies and analyzing costs. It’s simple to use and is a quick way to figure selling, listing and shipping fees. Also, the keyword search report is a nice tool which allows you to see how your competitors are wording their product titles and the success rate of each keyword.
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"My goals are similar to those of everyone else in the industry. Increase turnover, increase the listing/selling success rate and increase profit margins."
Jen's Comment: I've met with Doug a few times already and am impressed with how quickly he's picking up market research strategies. I look forward to guiding him and watching him reach his goals. This is definitely an experience in which you can only get out what you put in, and I predict that Doug is going to get a great deal from this study.
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My goals are similar to those of everyone else in the industry. Increase turnover, increase the listing/selling success rate and increase profit margins. Being able to analyze the various selling strategies of competitors is essential in order to be competitive.
I’m looking forward to using the HammerTap resources to provide the reporting necessary, in order to accomplish these goals.
Send us your questions at support@hammertap.com.
This study is being conducted by HammerTapTM and InfopiaTM. Not all qualified applicants were accepted for participation.
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